Accept Change To Be Continuous

A critical component of managing change is to accept that it will keep coming. Regardless of your industry, organization or role, the speed in which you incur change and the complexity of what you must adjust to will increase. In the competitive business market, actions such as new product development, process improvement and innovative technology rapidly drive change.

When a competitor enhances their offering to the market, it forces competing organizations to make adjustments to keep up. Consequently, the employees within those competing organizations change through development of new skills, processes and/or behaviors. Upon successful implementation of the change, the competition ramps up. Eventually, the same or additional competitors make more enhancements forcing the change cycle to continue. The illustration below shows the continuous change link between market, organization and employee. 

The unique characteristics of your culture, values and purpose is what remains steadfast when everything around you is continuously changing. Some experts would call this your organization's core. Others would refer to it as the DNA of an company. At CRG, we identify these attributes as an organization's competitive advantage.

The odds heavily favor a next pandemic or market disruption headed toward your organization. As a leader, you must be ready to leverage your company's attributes for competitive advantage. Your most important tools to guide your organization through tumultuous periods are communication, training and rewards.

Our experienced consultants at CRG can help or train your leaders to utilize these tools as they take employees to a future state.