Key Capability: Distinctive Competence

Distinct Competence has been described by many as a superior characteristic, strength or quality that distinguishes a company from its competitors. It is a competence no one else is demonstrating in the market and it cannot be easily replicated.

Often, it is a core competency or a subset of the organization’s overall core competence. It is a sustainable competitive advantage that will let an organization deliver outstanding value to customers such as lower prices, better product performance or superior service. One could look at Walmart and conclude that buying power and supply chain management are core competencies. However, low prices is Walmart’s distinctive competency.

Disney is recognized for its leadership excellence, employee engagement and quality service. However, the company’s content is a distinctive competence which allows it to deliver an experience that is memorable and unique across multiple platforms such as theme parks and streaming channels.

The question for many organizations is “Are you building that distinctive competence to propel you to the top of the market?”. The Culture Resilience Group stands ready to support your efforts to continuously strengthen your distinctive competence.